He founded David Ericsson Design Studio in 2010 in Stockholm. In 2013, the “Friends of Wood” project was launched: wood and natural materials are at the heart of all of his design projects. “We live in an era of change, where everything runs faster and faster. We need to focus on the Zeitgeist, the spirit of the time, to develop products that do not follow fashions but are made to last, and respect the environment”.